As the Strategic Communication Manager at Get Social Group, led the creative direction for a multi-channel campaign promoting Juici Patties' new and improved coco bread, blending influencer marketing with brand-driven content to maximize reach and engagement. Developed the campaign’s visual concept and designed the featured proposed artwork (shown below). Oversaw and produced all photo and video shoots, and curated a targeted list of influencers to ensure authentic, impactful collaborations.
