Upon joining the EduFocal team, I conducted a comprehensive inventory of the company's brand assets. This revealed a lack of clear brand identity and guidelines for effective internal and external communication. Subsequently, I engaged in extensive meetings with the CEO and key stakeholders to gain insight into the company's background history and establish strategic goals.
As a result of this process, my first assignment involved developing the company's brand guidelines. I led the team in creating a clear and compelling mission, vision, and values that reflect the core principles and aspirations of the organization. This initiative enabled EduFocal to establish a strong and recognizable brand identity that aligns with the company's goals and values.
