TruFinishes, a well-established supplier of drywall and construction materials, had been operating for 19 years without any formal brand guidelines or marketing strategy. I took on the challenge of creating a cohesive brand identity that reflected their years of experience and commitment to quality. I developed comprehensive brand guidelines, which provided a consistent visual and messaging framework. Additionally, I crafted a traditional and social media marketing plan, ensuring TruFinishes could effectively engage their target audience across multiple platforms, driving awareness and business growth.
