As the Creative Director for EduFocal Group, I was tasked with overseeing a complete rebranding of VHSI Nursing Academy. Our goal was to modernize the school's image and better position it as a leading provider of nursing education in the region. The first step was to develop a new visual identity for the nursing school.
We created a new logo, color palette, and typography that were modern and professional, while still maintaining a sense of warmth and approachability. I am currently in the process of leading the redesign of the academy's website to better showcase the school's programs and faculty and to improve the user experience for prospective students. Overall, the rebranding effort was a huge success, resulting in increased enrollment and a higher profile for the nursing school. Our new brand identity and messaging helped us to stand out in the market, and better communicate the value of our nursing education programs to prospective students.
